What’s the 411? This one’s free

Consumer Action, a Boston advertising company is trying to make it big by giving
away a service that the phone companies make a fortune providing.
1-800-FREE411 offers free directory assistance, paying for the service
by running a 10-second advertisement before giving the phone number the
caller requested.

The service is a product of Jingle Networks, a startup formed by a group of advertising industry veterans.

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